Office of Research, Innovation & Commercialization (ORIC) and Center of Research & Development (CRD) MUL has premeditated a series of webinars for researchers (faculty, M.Phil., and PhD students). In this concern, the initial webinar on Research Assessment utilizing Social Media Contents was held on June 5th 2020, hosted by Dr. Umber Noreen, Director (ORIC). The core themes of the webinar was to elevate the concepts,” Altmetrics” formulating the contemporary way to study science by leveraging social media engagements on scientific literature. Two well renown and field professionals Dr. Saeed UL Hassan Associate Professor at ITU and Prof. Dr. Muhammad Shahid Soroya Pro Vice-Chancellor MUL have conducted the session. In the webinar they deciphering the word AltMetric said, the term 'Altmetrics' is short for 'Alternative metrics'. These are a spectrum of nontraditional metrics that can be utilized to examine the consequence that scholars have on research in their regions of study. The session was greatly appreciated by the faculty. In the end a question answer session was held to clear out any ambiguities related to “Altmetrics”.