The MUL being a relatively new and emerging university in Pakistan has not yet grown and matured enough in tandem with the community at large. MUL brand imaging, building relationships and generating support for teaching, research and public service mission, collaborations (local & international level) as well as distance learning programs shall be the top strategic priorities for Advancement Office. To accomplish this task in professional manner strategic efforts that incorporate strategic communication/marketing, establishing relation with community, corporate sector, development sector organization and alumni relations shall be required. The MUL-Advancement Office will provide a bridge between the University and community at large to enable a vibrant partnership. Following shall be the top strategic priorities for Advancement Office to contribute to MUL vision, mission and achieve strategic objectives.