STRATEGIC PRIORITY AREA THREE

MARKETING FOR MUL TO GENERATE AND CHANNELIZE FUND RAISING

Over the last few years, higher education institutions (HEIs) in Pakistan are constantly struggling and striving for financial, material and human resources. Besides so many other issues, continues and consistent decline in government funding to HEIs is one of the worth mentioning issues. In such scenario and being an emerging institution in higher education landscape of Pakistan, MUL would inadvertently be required to explore alternative ways and means for generating needful funding for augmenting it`s academic, research and infrastructure needs. Besides other available options, marketing for MUL products, processes, programs, services, facilities and events could be one of the most viable options capable of generating financial resources in rather reasonably handsome, easy and appropriate manner. As a result, communications and marketing professionals of Advancement Office-MUL would be required to perform strategic and complex roles as champions of the institution’s mission, stewards of its reputation, monitors of its competitive environment, and liaisons to its many constituencies.

To project MUL as top class brand amongst in contenders, secure constant and consistent support for MUL, generate and secure needful funding for diverse initiatives on sustained basis following strategic interventions shall be in place for marketing MUL products, processes, programs, services, facilities and events.

STRATEGIC INTERVENTIONS DESIGN, DEVELOP, ADVERTISE AND MARKET MUL PRODUCTS

  • Design and develop attractive MUL products (key chains, car stickers, general stickers, mugs, t-shirts, p-caps, souvenirs, filer cover, assignment folders, general folders, notebooks, ballpoints, diaries, calendars, birthday cards, trophies for various competitions, shields and gift packs etc) to generate funding
  • Place MUL products at prominent location and places inside the university and outside to attract customers
  • Launch a comprehensive marketing campaign to attract students, faculty members, administrative staff and support staff to buy these products
  • Organize stall at important events (admissions, convocation and functions) for MUL products to increase its selling
  • Make few MUL products as complimentary package for those who seeks admission in MUL and its cost shall be incorporated in MUL prospectus cost. Sponsor various MUL products and publication (such as prospectus, newsletter, Magazines etc.) from diverse organization by giving them proper projection, space and recognition in those products and publications

ORGANIZE, ARRANGE AND CONDUCT FUNDRAISING EVENTS

  • Organize sports weeks whose fixed entry fees shall be directed to University Advance Fund
  • Organize educational visits, properly advertise it, sell tickets and generate funding for University Advancement Fund
  • Arrange different exhibitions, fares etc. properly advertise it, sell stalls and tickets to generate funding
  • Organize and conduct bi-annual dinners for donors, industrialists, corporate sector organizations, alumni associations, development sectors NGOs and philanthropists to generate funding
  • Sponsor different MUL events such as convocation, seminars, conferences, workshops etc. from diverse donors (government, private, semi government, industrialists etc.)

MARKET MUL SERVICES AND FACILITIES SERVICES

  • Explore current and potential consultancy services areas and expertise of MUL to be used for fund raising
  • Establish MUL Consultancy Services Section
  • Establish linkages with government, donor organizations, corporate sector organizations, development sector organizations etc) for consulting services (research studies, feasibility studies, project plans, trainings and capacity building etc.)
  • Conduct consultancies to generate requisite funding and financial resources

FACILITIES

  • Establish and equip different facilities (conference hall, gymnasium, grounds, Diagnostic labs etc.)
  • Develop ToRs for use of different facilities and properly market it
  • Offer facilities for use and earn revenue for MUL academic, research and infrastructure development